The government of Thailand, due to its emergence as a political power in Southeast Asia and the spread of Thai people around the world, gives a considerable amount of importance to generating a correct understanding of the position and image of the country to the outside world. According to the Ministry of Foreign Affairs, the government agencies also seek to maintain a certain amount of control over the promotion of Thai culture abroad, ensuring that it is “properly implemented and in accordance with the government’s foreign policies.�?
Director General Sihasak Phuangketkeow states, “Given Thailand’s active engagement in all dimensions of international relations, the responsibilities of the department have therefore continued to increase and expand as we endeavor to ensure that Thailand’s foreign policy “reaches out�? to all segments of the population at home and abroad.�? Director General's message
Diplomacy in Thailand was long identified with the monarch, beginning with good-will missions sent to China in the 13th century by King Ramkhamhaeng. The ministry of foreign affairs was entrusted to a branch called Krom Phra Khlang in the next century. In 1927 the ministry created the separate Political and Protocol departments. After a series of reorganizations between 1950 and 1971, the current arrangement was finally set in 1992. The Department of Information is now the agency responsible for issues relating to public and cultural affairs.