As Thailand has grown in prominence, both politically and economically in the Southeast Asian region and around the world, the Thai government and other organizations have become increasingly interested in public diplomacy. The Thai government has set up a branch to deal with the promotion of Thai culture abroad and also to maintain connections with the large population of Thai nationals living around the world. Thai culture has spread, especially in the United States, through the increased popularity of Thailand as a tourist destination and immigration from Thailand to the US and other countries. Several private organizations, focused on cultural heritage and cooperation in ASEAN and around the world, contribute to Thai public and cultural diplomacy. Thailand's position in the international community will continue to change; the Thai government has recognized the importance of public diplomacy in its development.