The expansion and diversification of global media platforms, the growing corporatization of media, and the constant introduction of new communication technologies have created new challenges and opportunities for the practice of public diplomacy. Gone are the days when states could effectively protect their information spaces.
Satellite transmissions, cellphones, fax machines, wireless, the internet, online radio, podcasting, RSS feeds, and even online gaming have radically altered the international communication space. These new mediums allow states greater opportunities to communicate their messages across boarders, but they have also facilitated the rise of complex, competing, and uncontrollable flows of information across boarders.
- Price, Monroe (2002) Media and Sovereignty: The Global Information Revolution and its Challenge to State Power Cambridge, MA: MIT Press.
Think tanks and centers looking at the role of new technology in the practice of public diplomacy include:
- Virtual Diplomacy Initiative, of the United States Institute of Peace