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WelcomeWelcome to the Public Diplomacy Wiki, an online database for public diplomacy scholars and practitioners. This Wiki hosts numerous and varied definitions of "public diplomacy", detailed Country Case Studies outlining a nation's public diplomacy past and present, and profiles of theorists, scholars, practitioners and organizations dedicated to public diplomacy. Enter your search terms in the search bar on the left of the screen underneath our logo. This search bar will remain the left side of the screen on all pages of the wiki. Getting Started
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Just AddedMcDonaldsDespite its worldwide proliferation, McDonald’s is still an indelible symbol of American culture. Representing the world’s largest chain of fast food restaurants, the McDonald’s golden arches are nearly ubiquitous; the chain boasts some 31,000 restaurants in over 100 countries that together serve about 52 million customers each day.[1] With one of the top-ten most-recognized brands in the world [2]— the golden arches, claims Joe Kincheloe, even out-compete the Christian cross [3]—the McDonald’s Corporation poses interesting challenges to public diplomacy. Editor's PickRussiaIn 2005, the Kremlin initiated an extensive public diplomacy campaign in order to improve Russia’s image abroad. One of the first efforts made by the Russian government was the launching of an international broadcasting company, Russia Today. A year later, the Kremlin decided to hire the well-known U.S. public relations firm, Ketchum Inc. Encouraged by the G8 summit in 2006, which took place in St. Petersburg, Russia chose Ketchum for its reputable marketing and corporate communications expertise. Concerning its plans with the Russian Federation, Ketchum stated that “it aims to promote the three key issues of Russia’s G8 presidency: education, health, and – most importantly – energy security.” By hiring Ketchum, Moscow in turn “is hopeful that it will be able to convey its intentions more clearly and avoid any major scandals” through a series of media ventures, foundations, conferences, and non-governmental organizations. Must WatchJena Baker McNeill, Homeland Security Policy Analyst at The Heritage Foundation, discusses three ways President-elect Obama can keep his pledge of strengthening America's visa waiver program as a public diplomacy benefit for U.S. allies. Posted February 22, 2009.Recommended Reading
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